General Management

The General Management job family may consist of multiple roles within the organization, taking a generalized approach to management that may include leadership of two or more areas. Job holders provide oversight and strategies for business development and may manage and develop the implementation of general operating policies. 

Typical Activities

  • Manages a business unit with responsibility for budgets and profitability.
  • Provides governance and general leadership across different areas of the business.
  • Coordinates the proper allocation of resources.
  • May lead special projects in various areas.

Synonyms or related job titles

CEO, Managing Director, Business Unit Manager, President, Chief Executive Officer


The Operations Management job family is responsible for the planning and execution of company operations. This includes the management of production, logistics, and customer service.

Job holders work to ensure that company operations are efficient and effective, and that they are aligned with the organization's strategic objectives. They also work to improve the quality of products and services.

Typical Activities

  • Develops and implements operational plans and policies, and monitors and reports on the performance of the operations team.
  • Formulates policies, manages daily operations, and plans the use of materials and human resources.
  • Develops and implements enhancement of operating policies.

Synonyms or related job titles

COO, Chief Operations Officer, Chief Operating Officer, Operations Manager

Please match in this collective family all specialized General Management jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

The Corporate Development job family consists of occupations that plan and execute company-wide initiatives designed to achieve short- and long-term business (growth) goals. This includes identifying and pursuing new business opportunities, such as mergers & acquisitions, joint ventures, partnerships, divestitures, capital markets transactions, market entry and business development activities. 

Job holders provide strategic and financial analysis to support the Board of Directors and executive management in decision making. They will work closely with other functions within the company, including Finance, Accounting, Legal, Human Resources, and Information Technology, to ensure that all aspects of a transaction are successfully completed. They also interface with external parties such as investment bankers, lawyers, and accountants.

Typical Activities

  • Conducts market research and feasibility studies to identify new business opportunities.
  • Pursues new business opportunities, negotiates and structures deals, and leads and coordinates the company's expansion or M&A activities.
  • Ensures that all business development initiatives are aligned with the company's overall objectives.
  • Develops a deep understanding of the company's business and thinks long-term about the potential implications of any business development initiatives.

Synonyms or related job titles
Corporate Development & Strategy, Corporate Strategy, Corporate Development & Ventures, Corporate Ventures