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Website Development

Summary

Website developers are involved in the creation and maintenance of the company’s or client’s website or external client websites. They must use various programming languages to build and update the website, as well as to perform debugging and updates when required. They also must possess a proficient understanding of version control systems and may require some back-end experience.

Typical activities

  • Use various programming languages to design and maintain the company’s website.
  • Translate design wireframes to actual functioning code.
  • Create tools that enhance the way users see and interact with the site.
  • Test the site for usability and fix various bugs.

Synonyms or related job titles

Web Developer, Front End Developer, Full Stack Developer 

Please match in this collective family all specialized Website Development jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

Summary

Search engine optimisation employees are responsible for making sure that the website ranks as high as possible on search engines and drives as much traffic as possible to the site. They work with things like keywords and page layouts to optimise the site for search engines and may work with other websites to establish link building.

Typical activities

  • Monitor SEO results and analyse the website’s key metrics.
  • Provide search results reports and identify solutions to make the website rank high on search engines.
  • Establish partnerships with other websites to build links.
  • Improve overall ranking and quality of organic search results.

Synonyms or related job titles

SEO Specialist, SEO Strategist

Summary

UI/UX development staff are tasked with ensuring the website is effective and easy to use from the user’s standpoint. Their day to day activities involve researching competitors and finding out the most efficient ways to provide information to customers and clients and finding ways to make the website unique but still easy to use.

Typical activities

  • Engage with other members of the web development team regularly.
  • Put forward new ideas and solutions to problems faced with the website.
  • Install updates and provide upgrade solutions when possible.
  • Engage with customers and users of the website to measure its performance.

Synonyms or related job titles

UI Designer, UX Designer, UI/UX Designer

Summary

Web analytics employees work with the website developers to ensure the company website or external client website is operating effectively and is optimised for performance and engagement. They measure the usability and effectiveness of the site to make recommendations for updates. They also must prepare custom reports for various other departments and managers.

Typical activities

  • Track and analyse website and digital content usage data.
  • Use various tools such as Google Analytics, Facebook Insights and Kissmetrics.
  • Determine sites from which visitors most frequently arrive.
  • Optimise website design and performance.

Synonyms or related job titles 

Web Analyst 

Summary

Web content managers are responsible for the effective planning and creation of various website content, and also for the building and maintaining of relationships with affiliates in order to help the business’ web presence to grow. They must maintain a good working knowledge of website design and development.

Typical activities

  • Coordinate production of online content and web presence.
  • Ensure quality and quantity of e-commerce content.
  • Track, resolve and report store production issues.
  • Maintain relationships with affiliates.

Synonyms or related job titles

Digital Content Writer, Web Content Editor

Summary

Website and graphic design employees are responsible for design tasks or processes that stretch from initial client contact through to project delivery. They may work with other departments to ensure that all of the necessary provisions and actions are taken so that the website and any pieces of content are proofread for accuracy and deliver the desired results.

Typical activities

  • Execute creative ideas and designs for page layouts.
  • Understand brand goals and key initiatives.
  • Employ established and creative brand filters.
  • Work collaboratively with marketing and merchandising teams.

Synonyms or related job titles

Webdesigner, Graphic Designer

Summary

Online systems administration staff are responsible for monitoring the overall website usage and performance and maintaining the internal server or the relationship with an external network provider. They also oversee the identification and integration of technology advancements to support the delivery of the company’s products and services.

Typical activities

  • Monitor overall web usage and performance.
  • Oversee or implement configuration and maintenance of websites.
  • Collect and process feedback from users.
  • Identify solutions and make recommendations to web design and development teams.

Synonyms or related job titles

System Administrator, System Administrator