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Marketing

Summary

Workers in the marketing department are in charge of monitoring the company’s current marketing campaigns and ensuring their efficiency. They work directly with both sales and technical teams to work out the best strategies for the business’ products. They use various forms of media to help market the products effectively.

Typical activities

  • Market the company’s products efficiently.
  • Design, develop and implement effective marketing campaigns.
  • Maintain a working knowledge of various marketing techniques.
  • Work with sales and technical teams on a regular basis.

Summary

Marketing advertising employees are typically required to assist in the creation of marketing materials that encourage a target audience to purchase the organisation’s product or service. This could include design, copywriting and distribution for several mediums such as newspapers and magazines, radio advertisements, TV commercials, direct mail flyers, social media posts, blog posts and website advertisements. The incumbent may also be required to analyse progress of advertising campaigns and make changes accordingly.

Typical Activities

  • Perform market research
  • Create and distribute marketing materials
  • Evaluate campaign performance

Please match in this collective family all specialized Advertising jobs that cannot be assigned to one of the sub-families below. General competencies for this family will be shown. A selection of family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.


1. Advertising Creative Digital

Summary

Advertising creative digital role holders are typically required to contribute to all forms of marketing related to online and digital media. Their duties may include the design and implementation of marketing strategy for social media campaigns, as well as the creation of content for advertisements on the company website.

They usually monitor the implementation of digital marketing campaigns, analyse campaign reports and take data-driven action. 

Typical Activities

  • Launch optimized online adverts
  • Act in line with the latest technology and best practices
  • Monitor competition making internal improvements
2. Advertising Creative Print

Summary

Advertising creative print role holders are typically required to contribute to all forms of marketing related to print media. Their duties may include the creation and distribution of marketing materials for newspapers and magazines and direct mail flyers. 

They usually collaborate with creative and advertising teams to create new material designs based on the messages and products the company wants to promote.

Typical Activities

  • Create marketing materials for print media
  • Adhere to brand guidelines and company tone of voice
  • Research and develop new and successful techniques and mechanisms
3. Advertising Creative Radio

Summary

Advertising creative radio role holders are typically required to contribute to all forms of marketing related to radio media. Their duties may include the creation and distribution of marketing materials for radio advertisements. They may work in tandem with the creative print and creative digital teams to create marketing collateral - such as flyers and social media ads – relevant to the radio operations of the company.

Typical Activities

  • Create marketing materials related to radio media
  • Coordinate with other media to disseminate advertising
  • Monitor and evaluate the performance of radio-related campaigns
4. Advertising Creative Television

Summary

Advertising creative television role holders are typically required to contribute to all forms of marketing related to visual media. Their duties may include the creation and distribution of marketing materials for TV commercials. They usually collaborate with creative and advertising teams to create new material designs based on the messages and products the company wants to promote.

Typical Activities

  • Create marketing materials for visual media
  • Coordinate with other media to disseminate advertising
  • Monitor and evaluate the performance of TV-related campaigns

Summary

Brand marketers are responsible for the effective marketing of a specific brand. They will carry out effective competitor research, while also assessing the brand itself to make sure that it is being marketed efficiently. They will analyse current market data and work through several strategies in order to drive the growth of the brand. 

Typical activities

  • Plan and develop marketing strategies for a particular brand.
  • Ensure high visibility and engagement of marketing campaigns.
  • Research and analyse the brand and its competitors.
  • Drive brand awareness and maximise the commercial value of the brand.

Synonyms or related job titles

Brand Manager, Brand Ambassador

Summary 
Business development employees will be tasked with helping the business to grow in every possible aspect. They will attend meetings on a regular basis to discuss potential new revenue streams and how to maximise and optimise current ones. They will also need to maintain a working knowledge of business fundamentals. 
Core Duties

  • Work as part of an interdisciplinary team to find ways to grow the business.
  • Put forward new ideas and work with old ones in order to promote growth.
  • Understand the needs of the business and other employees to best delegate tasks and distribute resources.
  • Report back to the relevant bodies on a regular basis regarding the performance of the business.

Summary

E-commerce marketing employees are involved with the monitoring and management of all aspects of the digital marketing of the business. They analyse and optimise the marketing channels of the business to make sure they are using resources effectively. They also play a key role in the creation and development of new digital marketing campaigns.

Typical activities

  • Manage merchandising and marketing of the business.
  • Lead various digital marketing initiatives including SEO and SEM.
  • Test and analyse marketing performance.
  • Support development of content and creation of new content.

Synonyms or related job titles

Ecommerce, Digital Marketing, Search Engine Marketing, Marketing Automation, Social Media

Summary

Market research employees carry out interviews and surveys to gain insights about what customers and potential customers think of the product or brand. They evaluate the consumer market, as well as the competition to help indicate which directions the marketing team should take. They may also examine statistical data to evaluate market trends.

Typical activities

  • Interview potential customers regarding the product/brand.
  • Use surveys and different communication channels to gain market insights.
  • Submit results to market research team.
  • Evaluate customer demographics and competition.

Synonyms or related job titles

Consumer Insights, Marketing Research

Please match in this collective family all specialized Marketing jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

Summary

Employees in the pricing department use various tools to perform pricing and market analyses to help coordinate pricing for products and services. They also develop and maintain pricing strategies, and along with various other teams make sure that the pricing strategies are full compliant with local and national regulations.

Typical activities

  • Perform pricing and market analysis.
  • Develop compliant cost/price strategies and proposals.
  • Identify gross margin improvements and profits leak.
  • Build and maintain pricing models.

Summary

Product and marketing communications employees are responsible for the development and execution of strategic marketing communications, and they may work with external partners to produce effective marketing strategies. They are also involved in the media marketing side of the business, helping to shape the social media marketing calendar.

Typical activities

  • Develop and execute strategic marketing communications.
  • Collaborate with eternal partners to execute promotional events and campaigns.
  • Analyse market data to form future marketing strategies.
  • Develop calendars for social media marketing campaigns.

Synonyms or related job titles

Copywriter, Content Editor, Content Writer

Summary

Product management employees are heavily involved with the development and creation of new products. They are responsible for driving the product through the beginning stages all the way to market launches. They drive the ambition within the business and help to act as a bridge between different departments working together on the project.

Typical activities

  • Drive the vision and execution of product development.
  • Help teams meet project deadlines and quality standards.
  • Work with marketing and sales teams to manage long term road map of the product.
  • Create strong working relationships to help develop products.

Synonyms or related job titles

Product Manager, Product Analyst, Product Owner, Product Developer

Summary

Employees in the Promotions department typically engage in a variety of activities related to boosting the public profile of the company or enticing consumers to purchase a specific product or service. This may include designing and implementing activities and events for external audiences, as well as promotions through print and digital media. The job holder will support other marketing and sales teams in creating and distributing marketing collateral, as well as monitoring the progress of individual campaigns.

Typical Activities

  • Work with marketing and sales departments to create promotions
  • Send promotions through multiple forms of media
  • Monitor campaign performance

Summary

Those working in the trade marketing side of the business are involved in planning and evaluating various trade marketing strategies. They also maintain strong working relationships with distributors and wholesalers, in order to ensure the smooth implementation of any products. They also aid in the production of promotional programs for the products.

Typical activities

  • Plan and evaluate marketing strategies.
  • Design promotional programs.
  • Coordinate implementation with wholesalers and retailers.
  • Maintain strong working relationships with distributors.