Product Development


The Product Development job family consists of positions responsible for planning, leading, and executing the development and commercialization of new products and services. This includes defining the product strategy, roadmap, and requirements; leading cross-functional teams through the product development process; managing product launches; and post-launch analysis and optimization. 

Job holders work closely with other functions such as Engineering, Marketing, and Sales to bring new products to market. They determine the form and function of the products, and they maintain an understanding of material costs and various construction techniques. They may utilize various data to assess product performance over time.

Typical activities

  • Creates high-quality, relevant products.
  • Develops working design specifications.
  • Works within a set budget.
  • Develops and manages product timelines.

Synonyms or related job titles

Product Designer, Product Engineer, Product Design Engineer, Product Design, Product Engineering, Product Design Engineering

Please match in this collective family all specialized Product Development jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.