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Marketing

Summary
Marketing employees design, manage and monitor a company’s marketing and outreach campaigns. They work with sales and product development teams to define and implement marketing policies and programs for products, brands, services etc. They keep up with current trends and conduct research into target audiences and markets. 

Typical Activities

  • Design, develop and implement marketing campaigns.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Coordinate or participate in promotional activities such as trade shows or webinars to market products or services.

Synonyms or related job titles

Marketer, Marketing Coordinator, Marketing Director, Marketing Manager

Summary

Advertising employees plan, direct, coordinate or create marketing materials that encourage a target audience to purchase an organization’s products or services. 

This could include design, copywriting and distribution for several mediums such as newspapers and magazines, radio advertisements, TV commercials, direct mail flyers, social media posts, blog posts and website advertisements. The incumbent may also be required to analyze progress of advertising campaigns and make changes accordingly.

Typical Activities

  • Perform market research.
  • Create and distribute promotional materials for multiple channels.
  • Evaluate campaign performance.

Synonyms or related job titles

Advertising and Promotions Manager, Marketing and Promotions Manager, Promotions Manager


1. Advertising Creative Digital

Summary

Digital Advertising roles typically contribute to all forms of promotional activities related to online and digital media. Their duties may include the design and implementation of online advertising or social media campaigns, as well as content creation for the company website. 

They monitor the implementation and success of digital and online campaigns by taking data-driven action. 

Typical Activities

  • Design and launch online adverts.
  • Monitor and evaluate online marketing campaigns to keep them fresh and effective.
  • Implement email marketing campaigns.

Synonyms or related job titles

Digital Advertising Manager, Creative Technologist, Online Advertising Manager

2. Advertising Creative Print

Summary

Print Advertising roles typically contribute to all forms of promotional activities related to print media. Their duties may include the creation and distribution of marketing materials for newspapers and magazines, trade publications, billboards and direct mail flyers.

They monitor the implementation and success of print campaigns by taking data-driven action.

Typical Activities

  • Design and launch print adverts.
  • Create print marketing materials. 
  • Adhere to brand guidelines and tone of voice.
  • Monitor and evaluate print marketing campaigns.
  • Implement mailing campaigns.

Synonyms or related job titles

Copy Associate, Print Traffic Manager, Print & Direct Marketing Manager

3. Advertising Creative Radio

Summary

Radio Advertising roles contribute to all forms of marketing related to radio media and audio marketing. Their duties include the creation and distribution of marketing materials for radio ads or other audio formats such as podcasts. They may work in tandem with print and digital teams to create cohesive marketing materials – such as flyers or social media ads – to further promote the company’s products or services in all relevant audio channels.

They monitor the implementation and success of radio campaigns by taking data-driven action.

Typical Activities

  • Create marketing materials for radio and digital audio formats.
  • Coordinate with other media to maximize advertising reach.
  • Monitor and evaluate the performance of audio-related campaigns.

Synonyms or related job titles

Radio Marketing Coordinator

4. Advertising Creative Television

Summary

Television and Video Marketing roles typically contribute to all forms of marketing related to visual media. Their duties may include the creation and distribution of marketing materials for TV commercials and online video sharing and social media platforms. They usually collaborate with all creative and advertising teams to create new material designs based on the products and services the company wants to promote.

They monitor the implementation and success of video campaigns by taking data-driven action. 

Typical Activities

  • Create marketing materials for visual media.
  • Develop and implement television and video marketing campaigns.
  • Monitor and evaluate the performance of video-related campaigns.

Synonyms or related job titles

Video Marketing, Programs Manager, Video Creator Marketing

Summary

Brand marketers are responsible for the effective marketing of a specific brand. They will carry out effective competitor research, while also assessing the brand itself to make sure that it is being marketed efficiently. They will analyse current market data and work through several strategies in order to drive the growth of the brand. 

Typical activities

  • Plan and develop marketing strategies for a particular brand.
  • Ensure high visibility and engagement of marketing campaigns.
  • Research and analyse the brand and its competitors.
  • Drive brand awareness and maximise the commercial value of the brand.

Synonyms or related job titles

Brand Manager, Brand Ambassador

Summary 
Business development employees will be tasked with helping the business to grow in every possible aspect. They will attend meetings on a regular basis to discuss potential new revenue streams and how to maximise and optimise current ones. They will also need to maintain a working knowledge of business fundamentals. 
Core Duties

  • Work as part of an interdisciplinary team to find ways to grow the business.
  • Put forward new ideas and work with old ones in order to promote growth.
  • Understand the needs of the business and other employees to best delegate tasks and distribute resources.
  • Report back to the relevant bodies on a regular basis regarding the performance of the business.

Summary

E-commerce marketing employees are involved with the monitoring and management of all aspects of the digital marketing of the business. They analyse and optimise the marketing channels of the business to make sure they are using resources effectively. They also play a key role in the creation and development of new digital marketing campaigns.

Typical activities

  • Manage merchandising and marketing of the business.
  • Lead various digital marketing initiatives including SEO and SEM.
  • Test and analyse marketing performance.
  • Support development of content and creation of new content.

Synonyms or related job titles

Ecommerce, Digital Marketing, Search Engine Marketing, Marketing Automation, Social Media

Coordinate activities of staff, convention personnel, or clients to make arrangements for group meetings, events, or conventions.

Translate written text from one language into another, localize user interfaces and media content.

Summary

Market research employees carry out interviews and surveys to gain insights about what customers and potential customers think of the product or brand. They evaluate the consumer market, as well as the competition to help indicate which directions the marketing team should take. They may also examine statistical data to evaluate market trends.

Typical activities

  • Interview potential customers regarding the product/brand.
  • Use surveys and different communication channels to gain market insights.
  • Submit results to market research team.
  • Evaluate customer demographics and competition.

Synonyms or related job titles

Consumer Insights, Marketing Research

Please match in this collective family all specialized Marketing jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

Summary

Employees in the pricing department use various tools to perform pricing and market analyses to help coordinate pricing for products and services. They also develop and maintain pricing strategies, and along with various other teams make sure that the pricing strategies are full compliant with local and national regulations.

Typical activities

  • Perform pricing and market analysis.
  • Develop compliant cost/price strategies and proposals.
  • Identify gross margin improvements and profits leak.
  • Build and maintain pricing models.

Summary

Product and marketing communications employees are responsible for the development and execution of strategic marketing communications, and they may work with external partners to produce effective marketing strategies. They are also involved in the media marketing side of the business, helping to shape the social media marketing calendar.

Typical activities

  • Develop and execute strategic marketing communications.
  • Collaborate with eternal partners to execute promotional events and campaigns.
  • Analyse market data to form future marketing strategies.
  • Develop calendars for social media marketing campaigns.

Synonyms or related job titles

Copywriter, Content Editor, Content Writer

Summary

Product management employees are heavily involved with the development and creation of new products. They are responsible for driving the product through the beginning stages all the way to market launches. They drive the ambition within the business and help to act as a bridge between different departments working together on the project.

Typical activities

  • Drive the vision and execution of product development.
  • Help teams meet project deadlines and quality standards.
  • Work with marketing and sales teams to manage long term road map of the product.
  • Create strong working relationships to help develop products.

Synonyms or related job titles

Product Manager, Product Analyst, Product Owner, Product Developer

Summary

Employees in the Promotions department typically engage in a variety of activities related to boosting the public profile of the company or enticing consumers to purchase a specific product or service. This may include designing and implementing activities and events for external audiences, as well as promotions through print and digital media. The job holder will support other marketing and sales teams in creating and distributing marketing collateral, as well as monitoring the progress of individual campaigns.

Typical Activities

  • Work with marketing and sales departments to create promotions
  • Send promotions through multiple forms of media
  • Monitor campaign performance

Summary

Those working in the trade marketing side of the business are involved in planning and evaluating various trade marketing strategies. They also maintain strong working relationships with distributors and wholesalers, in order to ensure the smooth implementation of any products. They also aid in the production of promotional programs for the products.

Typical activities

  • Plan and evaluate marketing strategies.
  • Design promotional programs.
  • Coordinate implementation with wholesalers and retailers.
  • Maintain strong working relationships with distributors.

Synonyms or related job titles

Shopper Marketing