Marketing

Summary
The Media and Entertainment job family includes positions that focus on creating and distributing content for a variety of media platforms. This can include traditional mediums such as television and radio, as well as newer platforms such as the internet and mobile devices. Positions in this job family often involve working with creative teams to develop and produce content that is both entertaining and informative. In addition, Media and Entertainment jobs may also involve managing the distribution of this content, as well as working to ensure that it reaches the widest possible audience.

Typical activites

  • Creates and oversees the production of content across all media platforms including but not limited to print, digital, broadcast, and social media.
  • Serves as the lead strategist in developing and executing media and entertainment campaigns that achieve business objectives.
  • Oversees the day-to-day operations of the media and entertainment department, including budgeting, staffing, and resource allocation.

Synonyms or related job titles

Media planner, Media buyer, Media strategist, Media analyst, Entertainment lawyer, Entertainment agent, Entertainment publicist


1. Advertising Creative Digital
2. Advertising Creative Print
3. Advertising Creative Radio
4. Advertising Creative Television