Para una estructura de títulos los requerimientos específicos a la empresa y el mercado son considerados.
Basada en los resultados del analísis organizacional y en la valoración de puestos, una estructura de títulos corporativa puede ser establecida, consistente a través de todas las unidades organizativas.
Next to the alignment with job grades the following questions should be taken into consideration when developing a job title structure:
Company-specific job title structures vary greatly, thus resulting in a high degree of intransparency. Therefore, for the development of a position title structure, the clear definition of needs and development options e.g. in the form of a job architecture is advantageous.
Internally structured job titles along with career paths and job grades create transparency and orientation for the organisation's employees.
Externally career paths and offered job titles are an important component of employer branding and part of the employment deal in order to support recruiting efforts and emphasize the attractiveness of the employer.