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Sales

Summary

Those working in the sales department are responsible for making direct sales of both products and services and doing this almost exclusively over the phone and internet. They may work alongside outside sales teams in order to achieve set goals and targets, and they must also generate various sales reports as well.

Typical activities

  • Close direct sales of products or services.
  • Make sales over the phone or over the internet.
  • Generate new business from new and existing customers.
  • Pursue sales leads within assigned territory.

Synonyms or related job titles

Sales Representative, Sales Manager, Sales Associate, Sales Consultant, Account Executive, Salesperson, Sales Executive

Summary

Channel Sales staff are responsible for selling company products and services through resellers. They typically identify, recruit and onboard new channel partners in a certain location, as well as manage sales activities of partners to generate revenue. They may also be involved in analysing market trends and developing sales plans.

Typical Activities

  • Identify, recruit and on-board new channel partners
  • Manage sales activities of partners to generate revenue
  • Coordinate with partners to create and execute business plans to meet sales goals

Summary

Key account management staff are assigned specific key accounts, and they are then responsible for making sure that the relationship with these clients is strong. They drive the revenue of the company through the strength of these relationships, providing unique and innovative solutions to any problems that they may have.

Typical activities

  • Sell products and services to a group of key accounts.
  • Act as a single point of contact for assigned customers.
  • Meet and exceed performance objectives and customer expectations.
  • Establish strategic account planning processes.

Synonyms or related job titles

Key Account Sales Manager, Key Account Manager

Summary

Media sales staff are typically tasked with selling an organisation’s media products. Along with providing administrative and clerical support, they may also help to build rapport with clients and media outlets in a way that generates revenue.

Typical Activities

  • Sell an organisation’s media products
  • Listen to clients’ and prospects’ requirements and relating those to media management
  • Assist in implementing, monitoring and troubleshooting media projects

Please match in this collective family all specialized Media Sales jobs that cannot be assigned to one of the sub-families below. General competencies for this family will be shown. A selection of family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.


1. Advertising Sales

Summary

Advertising sales agents prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising. Advertising sales agents also explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Typical Activities

  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.

Synonyms or related job titles

Advertising Sales Agent

2. Audience Development

Summary

Audience Development staff typically operate and perform editorial and promotional tasks for online marketing systems. They may be responsible for creating editorial content with the express goal of building a larger audience base and turning leads into customers. They usually bridge the gap between multiple departments - like editorial, product, marketing and commercial – to identify new audience behaviours and strategic opportunities.

Typical Activities

  • Launch campaigns that influence audience growth and engagement
  • Build partnerships with new audience segments
  • Gather insight on existing audiences and find new ones
3. Media Licensing and Distribution Sales

Summary

The media licensing and distribution sales role involves promoting and selling media products and services offered by the employer. They will approach potential customers to make sales and maintain excellent relationships with all clients. The media licensing and distribution sales role requires reaching sales quotas and delivering sales reports to senior management. Travels to see clients, attend trade shows, or participate in industry events or training. Required to meet clients outside of normal business hours when necessary.

Typical Activities

  • Explain the benefits and potential audience of specific media offerings to potential clients.
  • Detail pricing and negotiates costs when necessary.
  • Facilitate successful sales by collecting client information and providing order information to the company.

Please match in this collective family all specialized Sales jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

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1. Other Pharma Sales

Please match in this collective family all specialized Pharma Sales jobs that cannot be assigned to one of the above-mentioned families. Competencies from the parent family will be shown. A selection of parent family-specific Benchmark Job Matches is available and can be selected manually. The availability of benchmark job matches depends on the survey vendor chosen.

Summary

Those working in the sales effectiveness department are responsible for ensuring that the sales department is working as efficiently as possible. They do this by monitoring and implementing the key strategies used in order to make the business more profitable, and they work closely with the sales department to ensure they have the right tools and training to be successful.

Typical activities

  • Supervise support functions essential to productivity of the sales force.
  • Oversee the planning, reporting and management of the sales department.
  • Coordinate sales forecasting and strategic planning.
  • Implement technologies to monitor the sales of the company.

Summary

Sales engineering employees work with other members of the sales department to develop and implement the best approaches for the efficiency of the selling process of the company’s products. They are also responsible for ensuring other members of the sales team remain up to date with current technological trends internally and externally.

Typical activities

  • Develop technical solutions for the clients.
  • Ensure successful presentation and demonstration of products.
  • Work with sales to develop effective approaches.
  • Provide technical leadership on company products.

Synonyms or related job titles

Sales Engineer, Pre-Sales Engineer

Summary

Sales administration staff are responsible for overseeing programs that support administrative and order processing activities. They ensure the efficiency of transactions and overall workflow, and they make sure that sales reports are accurately prepared and that they are presented correctly to the appropriate people.

Typical activities

  • Perfor, direct or supervise sales-specific tasks.
  • Oversee supportive activities.
  • Ensure compliance with contractual guidelines.
  • Maintain quality service by establishing and enforcing service standards.

Synonyms or related job titles

Sales Administrator, Client Administrator, Customer Administrator, Sales Administrative Assistant

Summary

Those in the sales training department rate in charge of overseeing the development and delivery of training programs for new hires. They ensure that the training programs align well with the company’s goals, and they also need to make sure that they monitor the sales of the business to account for any additional training requirements.

Typical activities

  • Work with sales and marketing teams.
  • Monitor sales performance to assess need for additional training.
  • Remain up to date with new training methods and programs.

Synonyms or related job titles

Sales Trainer